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Consumer / Baby Care · Mammoth Acquisition
Coterie
Premium baby care brand acquired by Mammoth. High-performance diapers and wipes disrupting the legacy consumer care category.
Key metrics
- Initial investment
- $400K
- Current value
- $1.6M
- Entry valuation
- $300M
- Latest valuation
- $1.2B
- Current MOIC
- 4.0x
- Base case
- $2.3M
- Bull case
- $4.5M
- Conviction
- 4/5
Key value driver
Acquired by Mammoth Brands (Harry's parent) for $1B+ in Dec 2025; $503K first distribution received; cash, Mammoth stock and EBITDA earnouts through 2028; a Mammoth IPO is the multiplier
Primary risk
Earnout tiers and IPO timing; ~40% of proceeds paid in Mammoth stock; softness at Mammoth's other brands could delay the IPO
Latest news
Refreshing…- Is Coterie's new training diaper worth the splurge? We put it to the test - Reviewed
Reviewed · August 27, 2026
- Coterie Diaper Review: The One Luxury Diaper That Editors & Moms Swear By - SheKnows
SheKnows · July 22, 2026
- Meet Coterie — The Diaper Used By Celebrities Like Kourtney Kardashian and Freida Pinto - Popdust
Popdust · July 9, 2026
- Two Moms Tried Coterie Diapers — Here’s What Happened - popdust.com
popdust.com · July 7, 2026
- Why Coterie and Tecovas think stores matter more than ever - Retail Brew
Retail Brew · June 18, 2026
- 'Sh*t,' Says Coterie, As Diaper Ads Run Into Network Content Barriers - Yahoo
Yahoo · June 17, 2026
- “Parents Who’ve Seen Some Sh*t” in a Coterie Ad Spot - Roastbrief US
Roastbrief US · June 10, 2026
- The rise of Harry's and Coterie owner Mammoth Brands - CNBC
CNBC · June 8, 2026
- Harry's and Coterie owner Mammoth Brands has ambitions to be the next CPG giant - CNBC
CNBC · June 7, 2026
- The Mammoth in the Room: Why Harry’s and Coterie Owner is Actually Building the Next CPG Giant - Medium
Medium · June 7, 2026