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Consumer / F&B · $350M Valuation
Insomnia Cookies
Late-night cookie delivery brand with 250+ locations nationwide. Cult favorite among college students and late-night snackers.
Key metrics
- Initial investment
- $50K
- Current value
- $100K
- Entry valuation
- $350M
- Latest valuation
- $350M
- Current MOIC
- 2.0x
- Base case
- $150K
- Bull case
- $350K
- Conviction
- 3/10
Key value driver
350 → 1,800 stores; PE backing
Primary risk
PE dilution; execution on 5x expansion
Latest news
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