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Consumer / Beauty · Astō PE

Starface

Gen-Z skincare and beauty brand known for iconic star-shaped pimple patches. Cult following with major retail distribution.

Key metrics

Initial investment
$50K
Current value
$50K
Entry valuation
$265M
Latest valuation
$265M
Current MOIC
1.0x
Base case
$145K
Bull case
$180K
Conviction
4/5

Key value driver

$265M EV at 2.7x revenue via the Astō majority buyout; the lip line proved the brand travels beyond patches

Primary risk

Gen Z fickleness

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